Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

The Strategy Behind BuzzFeed's Insanely Successful Branded Videos

Pressboard--BuzzFeed opens up about the explosive popularity of their new food brand, Tasty, and how branded video fits into the organization's advertising strategy.
March 28, 2018 Go to story on Pressboard

More in Marketing...

5 writing tips for marketers

Ragan Communications--Your words matter, but so do things like white space and formatting. Follow these guidelines to engage your audience, cultivate consumers’ trust and
July 16, 2018 Go to Ragan Communications

Facebook is 95% mobile.

Statista--This statistic illustrates the device usage of Facebook users worldwide as of January 2018. During the measuring period, it was found that 95.1 percent of active user accounts accessed the social network via smartphone.
July 13, 2018 Go to Statista

10 Uses of Video for B2B Marketing

martechadvisor--Video marketing is becoming increasingly popular owing to the immersive experience it provides and clear message it sends across.
July 10, 2018 Go to martechadvisor

6 Important KPIs of Influencer Marketing That You Should Know

Marketing And Growth Hacking--You’ve completed extensive influencer research and vetted all of their social media accounts. Your influencer marketing campaign is just…
June 29, 2018 Go to Marketing And Growth Hacking

Why influencer marketing is even more vital for B2B Marketers

The Drum--Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit.
June 29, 2018 Go to The Drum

Unilever stops working with digital media influencers who buy followers - Marketing Land

Marketing Land--The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year.
June 29, 2018 Go to Marketing Land

15 Examples of Brands that Nailed their Influencer Marketing (UPDATED June 17)

Shane Barker--Since the increase in use of ad blocking, you’ve probably heard of brands using word-of-mouth advertising with the help of influencers. Perhaps you have even seen examples of such tactics. While some brands are getting lucrative returns on their investments, some have missed the mark on influencer marketing. If you’re looking for the best ways to
June 29, 2018 Go to Shane Barker

How Networks Leverage Social Media to Attract New TV Show Viewers - SocialMedia.biz

SocialMedia.biz--Unlike its traditional counterparts, social media has provided marketers with new and creative ways to leverage their content to make a more profound impact on fans. As a result, it has become more than just another marketing tool for networks....
June 23, 2018 Go to SocialMedia.biz

Tips for Reducing Content Marketing Costs

blogs--More content isn’t always good. Not only will it create additional overhead and cost to curate, more and more content on the same topic may reduce engagement rates.
June 21, 2018 Go to blogs

How to Create Stunning Infographics for Social Media in a Few Minutes

Maximize Social Business--Thinking about making your content easier to understand with images? Learn how to create compelling infographics for social media that beg to be looked at!
June 07, 2018 Go to Maximize Social Business