b ' Metadata is frequently described as “data about other data.” Whether describing the content' What is Metadata and Why is it Important? : Michael Grover

What is Metadata and Why is it Important?

Ghost-written for Large Tech Co

Posted by Michael Grover on May 19, 2022
Article Excerpt...
Metadata is frequently described as “data about other data.” Whether describing the contents of a web page, providing the technical details of the kind of camera used to capture an image, or the administrative information of usage rights, among many examples, metadata provides additional information that helps assets get found and used more efficiently. In fact, metadata is mainly designed to be machine-readable and isn’t visible to the casual site visitor. For example, metadata for a web page is designed to help search engines understand and categorize pages. Likewise, the metadata in a photograph can be used by a digital asset management (DAM) system for proper categorization to promote discovery and use. Metadata also has major implications in the universes of information-sharing, usage rights and content reuse.

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