Article Excerpt...
Depending on the industry, marketers are projected to spend between $31 and $208 per lead in 2021, according to the latest research.[1] And with business-to-business (B2B) leads requiring up to 13 or more touches before they convert, it’s critical that lead-gathering be as frictionless as possible. The last thing a company needs is to do all the work prepping prospects, only to have a cybercriminal swoop in for the “close” by impersonating its brand in a phishing email or spoofed website. But leads are being hijacked regularly by cybercriminals and sometimes by sneaky competitors. In fact, Mimecast’s recent The State of Brand Protection 2021 (SOBP) report found a 381% spike in brand impersonation attacks against the world’s top 100 most-valuable brands during the first few months of the COVID-19 pandemic last year — and a subsequent new normal of much higher attack levels. To stop such lead stealing before it does too much damage requires proactive monitoring, awareness — and action.
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Depending on the industry, marketers are projected to spend between $31 and $208 per lead in 2021, according to the latest research.[1] And with business-to-business (B2B) leads requiring up to 13 or more touches before they convert, it’s critical that lead-gathering be as frictionless as possible. The last thing a company needs is to do all the work prepping prospects, only to have a cybercriminal swoop in for the “close” by impersonating its brand in a phishing email or spoofed website. But leads are being hijacked regularly by cybercriminals and sometimes by sneaky competitors. In fact, Mimecast’s recent The State of Brand Protection 2021 (SOBP) report found a 381% spike in brand impersonation attacks against the world’s top 100 most-valuable brands during the first few months of the COVID-19 pandemic last year — and a subsequent new normal of much higher attack levels. To stop such lead stealing before it does too much damage requires proactive monitoring, awareness — and action.
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