Michael Grover > Blog

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

How To Measure Ad Effectiveness In The Digital World

exactdrive--Measuring ad effectiveness in the digital world is key for short term and long term ad campaign success. Planning for long-term measurement and optimization from day one is critical. Doing so will enable you to constantly work on making your marketing schemes more successful.
March 19, 2018 Go to exactdrive

How to buy a high-end camera in 2018

Engadget--A guide to enthusiast-level mirrorless, DSLR and compact cameras that let you shoot like a pro.
March 19, 2018 Go to Engadget

China's Tencent Video Touts 62.5 Million Subscribers - Media Play News

mediaplaynews--Tencent said it surpassed 62.5 million subscribers at the end of February – 18% more than Netflix’s 52.8 million domestic subs at the end of December 2017.
March 19, 2018 Go to mediaplaynews

Amazon Prime Original Series: $100 Million Budgets, Low Viewership Numbers, and More Stats - Report

IndieWire--The first two seasons of “The Man in the High Castle” cost $179 million, and brought in 2.44 million Prime subscribers. Is it worth it?
March 19, 2018 Go to IndieWire

The 25 Greatest Documentaries of All Time

POV's Documentary Blog--We asked fans of POV to help us find the greatest documentaries of all time, and this is what we found.
March 17, 2018 Go to POV's Documentary Blog

Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach

the Guardian--Whistleblower describes how firm linked to former Trump adviser Steve Bannon compiled user data to target American voters• How Cambridge Analytica’s algorithms turned ‘likes’ into a political tool
March 17, 2018 Go to the Guardian

The Most Cost-Efficient Inkjet Printers

Consumer Reports--Looking for a printer that performs all sorts of tasks without drowning you in ink costs? Consult this Consumer Reports list of the most cost-efficient inkjet printers.
March 16, 2018 Go to Consumer Reports

Leaked Amazon figures show TV drives millions of Prime signups

Engadget--'The Man in the High Castle' is about as popular as 'The Walking Dead'.
March 15, 2018 Go to Engadget