Michael Grover > Blog

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

5 writing tips for marketers

Ragan Communications--Your words matter, but so do things like white space and formatting. Follow these guidelines to engage your audience, cultivate consumers’ trust and
July 16, 2018 Go to Ragan Communications

How merchants can compete with Amazon

bizreport--Half of Americans are now receiving at least 1 package from Amazon each week, and for consumers ages 26 - 36, 57% expect 1 to 2 packages from Amazon each week.
July 16, 2018 Go to bizreport

The Old-School Pricing Technique That Still Works

Inc.com--Forget that fancy pricing strategy. It's the golden oldies that win the big sales.
July 15, 2018 Go to Inc.com

5 Ways to Rank High in Google Search Results

Publishing Executive--Everyone wants their website on the first page of Google search results pages (SERPs). Since 95% of all clicks are made on the first page, it makes sense.
July 14, 2018 Go to Publishing Executive

Facebook is 95% mobile.

Statista--This statistic illustrates the device usage of Facebook users worldwide as of January 2018. During the measuring period, it was found that 95.1 percent of active user accounts accessed the social network via smartphone.
July 13, 2018 Go to Statista

B2B Media Companies Are Growing Sub Revenues

Publishing Executive--Just throwing up paywalls across content that was previously free to access isn’t going to be a long-term strategy for success. Paid content needs to have a clear value proposition, and help a professional complete their work more efficiently, run their business more effectively, or succeed in their career.
July 12, 2018 Go to Publishing Executive

News Sites Dominate Top Online Media Brands

mediapost--Continuing to battle for dominance among the top 10 are espn.com and msn.com. In Q4 of 2017, espn.com retained the top standing. However, msn.com is again No. 1 in 2018.
July 11, 2018 Go to mediapost

10 Uses of Video for B2B Marketing

martechadvisor--Video marketing is becoming increasingly popular owing to the immersive experience it provides and clear message it sends across.
July 10, 2018 Go to martechadvisor

'The Favourite' First Trailer: Yorgos Lanthimos Creates Royal Madness With Emma Stone and Rachel Weisz

IndieWire--The director of “The Lobster” and “The Killing of a Sacred Deer” heads to the early 18th century for a surprising approach to the period drama.
July 09, 2018 Go to IndieWire

How to build a kinder workplace when its leaders don't

Fast Company--It’s the job of leaders to build supportive, empathetic work cultures. But there’s a lot ordinary employees can do, even when their bosses shirk that duty.
July 08, 2018 Go to Fast Company