b ' How is your martech stack working for you? For the uninitiated, a martech stack (or marketi' Has Digital Marketing Failed? Consider Marketing Operations : Michael Grover

Has Digital Marketing Failed? Consider Marketing Operations

Written for PFL.com

Posted by Michael Grover on Jan 13, 2022
Article Excerpt...
How is your martech stack working for you? For the uninitiated, a martech stack (or marketing technology stack) is the set of technologies that marketers use to perform various marketing activities. How you collect leads and nurture them along the path to becoming a customer are just some of the activities that are handled by a martech stack. For many growing companies, the martech stack can be a frustrating conglomeration of different tools brought in as needs emerge, sometimes with overlapping and competing jobs and almost always disconnected from each other.

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Freelance B2B writer, marketer, and product creator. Experience writing engaging, long and short form content for technology, marketing, and environmental markets. Self-motivated, analytical, technical, creative problem solver. Award-winning and bilingual (English & Spanish).

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