Article Excerpt...
Marketers in the attention economy need to pull out all the stops when it comes to converting complete strangers into paying customers. While sources differ on the number of touchpoints it takes to convert a customer, Hubspot and others estimate that it takes 8 touchpoints to generate a conversion.
Modern marketers look almost universally at digital methodologies for reaching prospects. But they might be ignoring an easy win – direct mail – that could help short-circuit that estimate by a few steps. And short-circuiting the touchpoints translates into more customers and more revenue acquired more quickly.
Status: Not Yet Published
Marketers in the attention economy need to pull out all the stops when it comes to converting complete strangers into paying customers. While sources differ on the number of touchpoints it takes to convert a customer, Hubspot and others estimate that it takes 8 touchpoints to generate a conversion.
Modern marketers look almost universally at digital methodologies for reaching prospects. But they might be ignoring an easy win – direct mail – that could help short-circuit that estimate by a few steps. And short-circuiting the touchpoints translates into more customers and more revenue acquired more quickly.
Status: Not Yet Published
