b ' That moment, argues Krug, can be enough to derail the purpose of their visit. When we’re u' 7 Ways to Make Your Website More Engaging : Michael Grover

7 Ways to Make Your Website More Engaging

Written for AMEX

Posted by Michael Grover on Nov 07, 2022
Article Excerpt...
That moment, argues Krug, can be enough to derail the purpose of their visit. "When we’re using the web, every question mark adds to our cognitive workload, distracting our attention from the task at hand," he writes. Behavioral economists like Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economic Sciences for this work, goes further: The easier it is for people to understand any information being presented to them, the more they will trust it and believe it’s true.

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