The Impact of #trending on Linkedin

Written for Linkedin

Posted by Michael Grover on Jan 29, 2020
Article Excerpt...
If it was trending in #marketing, which Linkedin claims to have more than 19 million followers, would it be unreasonable for me to expect viewership of the post to head upwards and fast? Even a tiny fraction of those 19 million+ #marketing followers ought to give me a huge bump in viewership of my post. For, certainly the Linkedin algorithm must use trending as a component for display. I mean, why wouldn't it? If trending in #marketing means that people who follow that hashtag engaged, why wouldn't the algorithm push that post to more #marketing followers. Isn't that actually the whole point of an algorithm?

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