Here’s an idea….
Let’s not blow up your website.
Let’s evolve it into a trusted source for buyers, search engines, and AI.
AI/SEO Readiness Report
Are your site’s key pages ready to be discovered in search and AI?
See what’s preventing your most important pages from being surfaced and what to do next.
“I have found my nerd.”
Paul Purdue, Musician
Michael Grover
mike@michaelgrover.com
617-435-1340
Most websites don’t need to be rebuilt. They just need clarity.
A lot of consultants will tell you it’s time to blow up your current site and start over.
I disagree.
Most websites already contain the right ingredients: the right products, the right services, the right story. What they lack is structure and explicitness.
Clear messaging.
Clear signals.
Clear answers.
When your value is unmistakable, buyers move faster.
And search engines and AI systems can accurately interpret what you do and connect the right prospects to you.
That’s the work.
“Michael delivered high-quality results.”
Jodie Goulden, Founder, Orgdesign Works
“Michael Grover turned that idea into reality.”
David Zeiger, Director, Displaced Films
Website Management Services
Regardless of how your website is managed, many clients bring me in to help ensure business and marketing priorities are reflected in web decisions where they matter most. I work independently or alongside internal and external teams as an embedded partner, with engagements tailored to your needs.
Examples of client work:
Content Posting and Management
Provide the content and I’ll handle publishing, formatting, and timing so it goes live cleanly and consistently.
Site Speed Improvements
For one client, performance optimizations increased Lighthouse scores from the 40s into the 90s, resulting in a faster, more reliable site experience.
New Section Development
From concept to launch, I design and build new site sections that integrate cleanly with your existing structure and goals.
Analytics and Reporting
I set up clear, focused analytics and KPI dashboards so you can see what’s working, what isn’t, and where to focus next.
SEO and LLM Optimization
I structure pages to perform well across modern discovery surfaces, including search engines, large language models, and answer engines.
Technical Expertise
CMS: WordPress, Webflow, Squarespace, and custom setups
Code: PHP, ColdFusion, front-end integrations
AI tools: ChatGPT, Gemini, Claude for research, writing, analysis, and workflows
Creative Cloud: Photoshop, Premiere, Audition
Analytics: GA4, Google Tag Manager, Adobe Analytics
Infrastructure & performance: hosting architecture, CDN, caching, security, Core Web Vitals
Optimization: conversion tracking, UX diagnostics, performance and funnel analysis
Ways I help
These are the kinds of problems people usually come to me with.
- Clarifying what a website is really supposed to do
Turning vague goals into something concrete and actionable. - Untangling messy or outdated sites
Bringing structure, focus, and momentum back to something that’s grown chaotic over time. - Improving high-value pages
Home, services, events, lead-gen … the pages that actually move the business. - Fixing broken or confusing conversion paths
Making it easier for people to inquire, buy, register, or engage. - Making content easier to find and use
Better navigation, better structure, and better flow. - Setting up measurement that people actually trust
So decisions are based on what’s really happening, not guesses or vanity metrics.
“…equally strong on long-term goals and the finer points of design and functionality.”
Amy Sklar, Mechanics Hall
How we can work together
There are a few natural ways this work usually takes shape.
AI/SEO Readiness Report
A smart place to start is with AI/SEO Readiness Report for your high-value pages. Each plan provides a focused, page-level report that shows how a specific page can be made clearer, more relevant, and more competitive.
You’ll get a concrete, prioritized set of actions to help each page earn more visibility and value across search engines, LLMs, and modern answer engines. They’re written so your team can act on them directly or we can use them as the foundation for deeper work together.
Project-based
When you’re ready to act, we can focus on a specific piece of work: a high-value page, a broken flow, a redesign, or a system that needs attention. I’ll scope it out and give you a clear, flat-priced way to move it forward.
Ongoing site stewardship
For organizations that rely on their website day in and day out. Steardship is about continuity and care; keeping things aligned, improving what matters most, and making sure the site doesn’t quietly drift out of sync with the business.