Michael Grover
Website Management & Operations, Strategy, SEO, Analytics | Writer
I got involved with the web working at the great SilverPlatter Information where we sold databases on CDs to libraries. A couple of us colluded on a skunkworks project to convert the company's technology to web-based and helped change the game for the company.
Since then, I have worked on countless websites, web products, and apps. Work has included:
Site Redesigns Working with stakeholders and analytics to uncover and document business needs and working with developers and designers to create new sites.
Product Development Creating new products and features that improve site experience, usability, and revenue.
SEO Improving and establishing site rankings in search engines by implementing best practices and monitoring results.
Product Roadmaps Creating and managing complex product roadmaps and prioritizing development and design work.
User/Persona Research Conducting and analyzing user and persona research to quantify and qualify needs and goals.
And much, much more. If you've got web goals and need some help, let's talk.
Here are descriptions of some of my professional experiences.
96 Monkeys This organization provides subscription-based website management services.
Oracle Software I managed international SEO for 3 years. Using basic SEO techniques, organic traffic to their international sites got a 30% lift. I used Adobe Analytics a lot and made presentations to lots of stakeholders.
The Channel Company I ran all of their digital products for 3 years. My amazing team and I generated more than 200 websites and apps during my tenure, including a major site and system overhaul (replacement), and we set up a structure that enabled the company to sell 10x more custom sites.
United Business Media Over a lengthy period, I helped convert the legacy magazine business into a thriving web business. For a time, I ran their healthcare publishing operations in the US. I also invented a role called Content Operations and Syndication in which I helped their journalism flourish.
The User Experience Elements That Make up the Hybrid MarketplaceCMSWire
Pie Charts Defined: A Guide for Businesses
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Can CDPs Save Us From a Cookieless Future?CMSWire
5 Direct Mail Myths BustedPFL.com
How Extended Producer Responsibility is Changing the Face of BusinessCovanta
Pivot Tables for Beginners
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7 Ways to Make Your Website More EngagingAMEX
Consider Physical Marketing as Another ChannelPFL.com
Modern Marketing is All About ConversationsPFL.com
Days Payable Outstanding
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Does a FAQ page have a role in improving your SEO?Certain
Manufacturing: Types, Examples, Risks
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Quickbooks vs ERP
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What are tax-writeoffs and how do they work?AMEX
Has Content Marketing Reached a Saturation Point? Part 2PFL.com
What is Structured Data: A Beginner’s Guide
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Has Content Marketing Reached a Saturation Point? Part 1PFL.com
What is Metadata and Why is it Important?
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What Is Three-Way Matching & Why Is It Important?
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What is HTML? An introduction (with Cheatsheet)
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An Introduction to Rolling Inventory
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The Financial Controllers Checklist
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Top 6 Financial Controller Goals and How to Achieve Them
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Operating Income Defined
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Create Value by Deploying Environment, Social, Governance (ESG) ProgramsCovanta
Modernize Mixed Plastic RecyclingCovanta
Brand Exploitation Is a Bigger Issue Than It SeemsMimecast
Has Digital Marketing Failed? Consider Marketing OperationsPFL.com
Data Modeling Explained: Types & Benefits
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Orchestrated Serendipity and the Viral Marketing CampaignPFL.com
Cybercriminals Are Stealing Marketers’ LeadsMimecast
How Cybercriminals Attack Brands with Marketing TacticsMimecast
Data Mart Defined: What It Is, Types, & How to Implement
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The Impact of #trending on LinkedinLinkedin
Google's Position Zero: Are Your Pages Eligible?Linkedin
How to Track the Elusive B2B InfluencerMarketing Insider
Methane 101: Examining Its Massive Impact on Climate ChangeCovanta
Leading the Charge to a Carbon-Negative Future Covanta
Framing the Future of Infrastructure through Carbon Capture TechnologyCovanta
What is B2B Wholesale? Benefits, Tips, & Features
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Blockchain in Manufacturing
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Can a Hybrid Direct Mail/Digital Campaign Shorten your Sales Cycle?PFL.com
