Samples of some work.
Dogear Peelback...
CMP's TechWeb Network needed more revenue but didn't have the page views to support it. My product, Dogear Peelback, generated more than $1 million the first year, was a significant PR win, and became an internet advertising staple across the web.
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Read more about the Dogear Peelback and a view a demo »]
Focal Points...
How do you accelerate revenue from the most profitable part of your online business? Create a templated version that can be sold to smaller clients and deliver it as part of a standard media mix...
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More about Focal Points »]
Marketing2IT...
A 100% opt-in community-based marketing project, Marketing2IT created a dialogue between CMP Media and thousands of people who just happened to be highly targetted prospects. Included a newsletter, educational webcasts, and teleseminars...
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See a sample »] [
Google Search Results]
Tech Blog Awards...
For a viral PR campaign, I tapped the blogosphere to gain awareness and traffic for The TechWeb Network. Thousands of blogs participated in the "Best Tech Blog" awards and helped us promote TechWeb. The campaign won "Best of the Web" from Min's Magazine for Web Site Promotion...
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read the details »]
RSS Advertising Product...
Working with Sun Microsystems, I led a small team that developed the product that would enable advertising to appear within the company's hundreds of RSS feeds. Using existing resources and system, the end-result was a product that measured use of RSS as well as tracking click-throughs using either CMP's own ad server or a client's ad server. As important, the new system was integrated with the existing billing systems so no new technology was deployed. Market-testing yielded some interesting results.
Webcasting
Supervised the launch of CMP's Webcasting business which created dozens of new incremental revenue opportunities generating nearly $2 million in high-margin revenue in the first year.
FastPoll: The Audience Polling Product...
CMP constantly received inquieries from advertsiers to conduct research against its audience base. Working with my research manager, we created a series of programs providing a range of price points and services. This high-markging program enabled us to attribute profitable revenue to an expense center and provided us with a low-cost way to provide added value to out advertising programs.
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there's more »]
The Know-IT-All Promotion...
A major six week viral promotion that drove over 70,000 registrants, nearly 30% brought in through viral referals., helped to consume nearly a million page views over a twelve week period.
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there's more »]
Samples
