Search Engine Journal recently published and interesting article by Lee Wilson in which Lee explores 25 Effective FAQ pages and gives some great advice about them.
It brought to mind a FAQ section I recently built for a client in the event automation space.
They were having Google trouble because their space is dominated by 800-pound gorillas taking up all the Google oxygen.
Metadata is frequently described as “data about other data.” Whether describing the contents of a web page, providing the technical details of the kind of camera used to capture an image, or the administrative information of usage rights, among many examples, metadata provides additional information that helps assets get found and used more efficiently. In fact, metadata is mainly designed to be m...
If it was trending in #marketing, which Linkedin claims to have more than 19 million followers, would it be unreasonable for me to expect viewership of the post to head upwards and fast? Even a tiny fraction of those 19 million+ #marketing followers ought to give me a huge bump in viewership of my post. For, certainly the Linkedin algorithm must use trending as a component for display. I mean,...
In the Google Universe, there is a position referred to as Position Zero. It appears at the top of the organic results. Sometimes it displays as a list, sometimes a table, sometimes a snippet. It's an enviable spot which boosts click-through anywhere from 114% to 516%, according to Hubspot and SearchEngineLand. It's a smart bit of programming on Google's part. For SEO, though, it has some compl...
