The Tech Blog Awards
An editorial/people-powered effort to connect TechWeb sites with independent technology blogs. Our technology site visitors were asked to nominate their favorite tech blogs. The top ten nominated blogs faced a run-off in a winner-takes-all, bare-knuckled, take-no-prisoners competition. The winner received a $500 Starbuck coffee card.
The results: hundreds of tech blogs campaigned to drive their traffic into the contest, bringing thousands of new users to our sites, increasing usership, adding newsletter subscribers, and giving us insight into the traffic driving power of the blogosphere.
What MIN's Magazine said...
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What MIN's Magazine said: "a particularly Web-savvy effort that targetted just the right community with just the right spirit and message." (PDF)
My role: I developed the entire package, working with editors to secure endorsements, created the pages and voting forms through an ASP registration system, promoted the awards, and hands-on managed the results and award selection.
Samples
