Michael Grover > Blog > SEO

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Moz--Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
January 12, 2018 Go to Moz

How Google Classifies Webpages as 'Low Quality'

--With Google quality updates seemingly occurring on a monthly basis and since the Fred event of March 2017, website quality issues have begun to take center stage.
September 28, 2017 Go to article

Is CTR A Ranking Factor In Organic Results?

Search Engine Land--Contributor Bartosz Góralewicz shares the results of an experiment he conducted that suggests click-through rate (CTR) from search is not a ranking factor.
September 28, 2017 Go to Search Engine Land

How to do advanced page-level keyword research

Search Engine Land--Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
August 02, 2017 Go to Search Engine Land

I've Optimized My Site, But I'm Still Not Ranking-Help! - Next Level

Moz--When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
July 30, 2017 Go to Moz

7 Common Hreflang Mistakes (and How to Fix Them) + Bonus Tip

SEMrush Blog--It is surprising how often I hear about international SEO discussed without any mention of “hreflang.” If anything, because hreflang is such a tricky subject, it should be discussed more often in conjunction with helping SEO specialists understand ho...
July 19, 2017 Go to SEMrush Blog

Google Will Roll Out Mobile-First Index to Individual Sites That Are Ready

--Mueller went on to say sites may or may not be informed the mobile-first switch has changed for them. This presents a challenge when it comes to tracking analytics and ranking positions.
July 05, 2017 Go to article

Why Do We Need SEO? How to Prove it To Your Company

Conductor Spotlight--Forget bringing donuts; what is the best way to encourage buy-in and answer "why do we need SEO"? Here are 5 ways to have a seat at the table.
June 24, 2017 Go to Conductor Spotlight

7 Title Tag Hacks for Increased Rankings + Traffic - Whiteboard Friday

Moz--Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.
May 05, 2017 Go to Moz

How to optimize for voice search

Marketing Land--Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
May 02, 2017 Go to Marketing Land