Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Why Less Is More for Customer Experience in 2018 | Marketing Insider Group

Marketing Insider Group--CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a …
February 13, 2018 Go to story on Marketing Insider Group

More in Marketing...

How To Measure Ad Effectiveness In The Digital World

exactdrive--Measuring ad effectiveness in the digital world is key for short term and long term ad campaign success. Planning for long-term measurement and optimization from day one is critical. Doing so will enable you to constantly work on making your marketing schemes more successful.
March 19, 2018 Go to exactdrive

5 Ways B2B Marketers Can Leverage Intent Data

martechadvisor--Today's B2B buying journey begins online, even for senior execs at the most sophisticated enterprises. Here are five ways through which B2B marketers can leverage intent data to drive revenue growth
March 15, 2018 Go to martechadvisor

State of Demand Gen 2018: Infographic

activatems--Activate Marketing Services fielded the second “State of Demand Gen” survey to tech marketing decision makers, influencers and requirements managers.
March 12, 2018 Go to activatems

Why Agencies Need Marketing Intelligence to Survive and Thrive

visualiq--Learn how agencies can embrace analytics and marketing intelligence to prove their value
March 12, 2018 Go to visualiq

5 Content Marketing Quick Wins for B2B Brands in 2018

Business 2 Community--You’re pouring time, effort and resources into your content marketing, but nothing’s changing. Leads? Conversions? It’s a myth to get them from your content, right? Not really.
March 01, 2018 Go to Business 2 Community

Valuing AB Testing: What's a Winner worth?

Clearhead--Co-authored by Jared Huber, Data Science Lead & David J Neff, VP of Consulting We know that as you read this you have an early (or intermediate) testing program that is helping to drive user experience changes and your product roadmap. As you move across the optimization journey into future stages, estimating the ongoing future… Read More »
February 28, 2018 Go to Clearhead

The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]

Databox--After analyzing data from thousands of Databox users, here are the most-tracked HubSpot Marketing metrics and how marketers are visualizing them.
February 28, 2018 Go to Databox

5 Easy Ways to Attract More Website Traffic

Inc.com--Boost your site's visitor rate with these smart moves.
February 26, 2018 Go to Inc.com

What 28 Entrepreneurs & Marketers Are Doing Differently in 2018 (And You Should Too)

Inc.com--What successful entrepreneurs, marketers and small business owners are resolving to do this year
February 24, 2018 Go to Inc.com

Are Influencers Worth Your Money? We Went Undercover to Find Out.

Entrepreneur--As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?
February 22, 2018 Go to Entrepreneur