Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

Do You Know the 27 Different Types of Gen Zers?

adage--While it's entirely natural to make generational generalizations—and, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiences—there's also a lot of nonsense baked into the hype.
January 24, 2018 Go to story on adage



More in Marketing...

8 Quick and Dirty Website Persuasion Techniques

Copywriting for startups and marketers--How do you really get visitors to do what you want them to? With psychology! Find out about website persuasion techniques by reading this.
February 18, 2018 Go to Copywriting for startups and marketers

Basecamp for Content Marketing: Tech Review

Managing Editor--Our distributed, remote team uses Basecamp for content marketing project management. Here’s our Basecamp review for content marketers.
February 18, 2018 Go to Managing Editor

Why Less Is More for Customer Experience in 2018 | Marketing Insider Group

Marketing Insider Group--CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a …
February 13, 2018 Go to Marketing Insider Group

Behind Tourism Australia's Worst-Kept Super Bowl Secret

adage--On Jan. 19 the internet went bonkers when a trailer dropped for a new "Crocodile Dundee" movie starring Danny McBride and Chris Hemsworth. But with no forewarning that a remake of the Australian 1986 comedy was in the works, excitement soon turned to skepticism.
February 11, 2018 Go to adage

Upload Offline Customer Data into Adobe Audience Manager (Part 1)

rkapoor-- Almost all customers I’ve worked with have a CRM (Customer Relationship Management) system where they store information about their current...
February 11, 2018 Go to rkapoor

Geico Keeps Interrupting Its Own Ads in Latest Pre-Roll Campaign by the Martin Agency

Creativity Online--Ads Embrace the Fact That Pre-Roll Is Disruptive
February 10, 2018 Go to Creativity Online

Twitter Photo Tips: The Ultimate Guide For Social Marketers in 2014

lkrsocialmedia--It just goes to show that the old cliche about a picture being worth a thousand words is actually pretty accurate – and that can REALLY come in handy when it comes to marketing!
February 09, 2018 Go to lkrsocialmedia

The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist

Chief Marketing Technologist--The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow.
February 06, 2018 Go to Chief Marketing Technologist

8 Old-School Branding Techniques That Will Still Work for You Today

Entrepreneur--The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
February 06, 2018 Go to Entrepreneur

The State of Chatbots in 2018: Top Benefits and Challenges

MarketingProfs--Consumers say the primary benefit of chatbots used by companies for customer service is 24-hour availability, according to recent research. Find out much more from this study.
February 05, 2018 Go to MarketingProfs