Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

I'm Making My Own Shows And You Should Too - chrisbrogan.com

chrisbrogan.com--I know that I’m a bit weird and unique. I started blogging back in 1998. I launched a podcast in 2005. I’ve been doing video since 2006. But there’s a reason and I want to share it with you. Why I Make My Own Shows I grew up in the 70s and 80s. Back then, …
October 12, 2017 Go to chrisbrogan.com

Robot Marketing or Human Marketing: Spot the Difference

adweek--You’re a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research in your everyday?
October 04, 2017 Go to adweek

17 Tools Your Marketing Cannot Do Without in 2017

MarketingProfs--What marketing tools should your company be using right now? Check out these 17 modern marketing tools - some new, some tried and true, all totally useful.
September 29, 2017 Go to MarketingProfs

The Best Social Media Influencers Do These 5 Things

adweek--Opinion: I recently spoke with Instagram star and YouTube personality Zach King about what it takes to turn creative brand promotion into a successful business.
September 29, 2017 Go to adweek

The Tech Takeover of Advertising in One Chart

Visual Capitalist--Traditional media is having a tough time keeping up, as Google, Facebook, and Chinese search giant Baidu lead the tech takeover of advertising.
September 25, 2017 Go to Visual Capitalist

Must-Have Social Meta Tags for Twitter, Google+, Facebook and More

Moz--By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content.
September 24, 2017 Go to Moz

5 Social Media Trends That Will Have Maximum Impact in 2018

adweek--Opinion: Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
September 21, 2017 Go to adweek

How Social Media Monitoring can change your entire company | Nasdaq MarketInsite

business--Samantha Paxson shares how a whole-organization approach to social media engagement, monitoring and measurement can be benefit more than just the sales and marketing teams.
September 19, 2017 Go to business

Amazon Shakes Up Search, Again

mediapost--A survey of 3,100 consumers in the U.S., Germany, the U.K. and France suggests that 72% visit Amazon to research products before making a purchase.
September 17, 2017 Go to mediapost

Major Brands Leverage Twitter Influencers For Summer's End

AListDaily--Here are two case studies of major brands using Twitter influencers to stand out in a competitive end-of-summer season.
September 15, 2017 Go to AListDaily