Michael Grover > Blog > Marketing

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

3 Tips for Building Social Influencers into Your Editorial Strategy

Publishing Executive--If our editorial teams are not the influencers on a topic in a social channel, who is? That’s the question today’s media brands need to grapple with.
April 20, 2018 Go to Publishing Executive

The Strategy Behind BuzzFeed's Insanely Successful Branded Videos

Pressboard--BuzzFeed opens up about the explosive popularity of their new food brand, Tasty, and how branded video fits into the organization's advertising strategy.
March 28, 2018 Go to Pressboard

How To Measure Ad Effectiveness In The Digital World

exactdrive--Measuring ad effectiveness in the digital world is key for short term and long term ad campaign success. Planning for long-term measurement and optimization from day one is critical. Doing so will enable you to constantly work on making your marketing schemes more successful.
March 19, 2018 Go to exactdrive

5 Ways B2B Marketers Can Leverage Intent Data

martechadvisor--Today's B2B buying journey begins online, even for senior execs at the most sophisticated enterprises. Here are five ways through which B2B marketers can leverage intent data to drive revenue growth
March 15, 2018 Go to martechadvisor

State of Demand Gen 2018: Infographic

activatems--Activate Marketing Services fielded the second “State of Demand Gen” survey to tech marketing decision makers, influencers and requirements managers.
March 12, 2018 Go to activatems

Why Agencies Need Marketing Intelligence to Survive and Thrive

visualiq--Learn how agencies can embrace analytics and marketing intelligence to prove their value
March 12, 2018 Go to visualiq

5 Content Marketing Quick Wins for B2B Brands in 2018

Business 2 Community--You’re pouring time, effort and resources into your content marketing, but nothing’s changing. Leads? Conversions? It’s a myth to get them from your content, right? Not really.
March 01, 2018 Go to Business 2 Community

Valuing AB Testing: What's a Winner worth?

Clearhead--Co-authored by Jared Huber, Data Science Lead & David J Neff, VP of Consulting We know that as you read this you have an early (or intermediate) testing program that is helping to drive user experience changes and your product roadmap. As you move across the optimization journey into future stages, estimating the ongoing future… Read More »
February 28, 2018 Go to Clearhead

The 10 Most-Tracked HubSpot Marketing Metrics [Original Data]

Databox--After analyzing data from thousands of Databox users, here are the most-tracked HubSpot Marketing metrics and how marketers are visualizing them.
February 28, 2018 Go to Databox

5 Easy Ways to Attract More Website Traffic

Inc.com--Boost your site's visitor rate with these smart moves.
February 26, 2018 Go to Inc.com