Michael Grover > Blog > Business

A blog and links to articles that look at product and marketing trends and ideas in the technology and media spaces. And other random stuff that I think about.

How I grew CoSchedule into a $5MM+ SaaS company | Copywriting for startups and marketers

Copywriting for startups and marketers--Wonder at some companies' meteoric growth? Garrett Moon, co-founder of CoSchedule, spills the secrets on how they went from night-owl jam sessions to 8,000+ customers. In fewer than 4 years.
June 14, 2018 Go to story on Copywriting for startups and marketers



More in Business...

How merchants can compete with Amazon

bizreport--Half of Americans are now receiving at least 1 package from Amazon each week, and for consumers ages 26 - 36, 57% expect 1 to 2 packages from Amazon each week.
July 16, 2018 Go to bizreport

The Old-School Pricing Technique That Still Works

Inc.com--Forget that fancy pricing strategy. It's the golden oldies that win the big sales.
July 15, 2018 Go to Inc.com

B2B Media Companies Are Growing Sub Revenues

Publishing Executive--Just throwing up paywalls across content that was previously free to access isn’t going to be a long-term strategy for success. Paid content needs to have a clear value proposition, and help a professional complete their work more efficiently, run their business more effectively, or succeed in their career.
July 12, 2018 Go to Publishing Executive

News Sites Dominate Top Online Media Brands

mediapost--Continuing to battle for dominance among the top 10 are espn.com and msn.com. In Q4 of 2017, espn.com retained the top standing. However, msn.com is again No. 1 in 2018.
July 11, 2018 Go to mediapost

How to build a kinder workplace when its leaders don't

Fast Company--It’s the job of leaders to build supportive, empathetic work cultures. But there’s a lot ordinary employees can do, even when their bosses shirk that duty.
July 08, 2018 Go to Fast Company

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

Inc.com--Three reasons why narrative memos replaced PowerPoint at Amazon.
July 08, 2018 Go to Inc.com

The Must-Have Tools in Any Media Tech Stack

Publishing Executive--Depending on who you talk to - and what business they are in - there are many opinions about what a media brand’s tech stack should look like. While there is no single answer that fits all media companies, there are definitely some key elements that need to be in anyone’s stack to succeed.
July 06, 2018 Go to Publishing Executive

Harvard Business Review Pivots To A Digital-First Marketing Model

Forbes--Subscriptions are up, costs are down, and a famous magazine for business management could serve as its own case study.
July 05, 2018 Go to Forbes

Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us

Amazon.com--Why do so many Americans hate their jobs? From New York Times bestselling author Dan Lyons, Lab Rats is a groundbreaking, incisive examination of how the internet--and ideas championed by Silicon Valley powerbrokers--changed the way we work, damaged our brains, and left us poorer and insecure.In ...
July 04, 2018 Go to Amazon.com

Patreon CEO Jack Conte Encourages Creators To Embrace Failures By "Smoothing Out The Curve" - Tubefilter

Tubefilter--Patreon CEO Jack Conte discussed strategies for embracing failure during an impassioned keynote address he delivered at VidCon.
June 23, 2018 Go to Tubefilter